Ralph Lauren debuts The RL 888 handbag collection

By

Jennifer Braun

Published
Aug 23, 2023

Ralph Lauren introduced on Tuesday the new RL 888 handbag collection. 

The collection is comprised of a crossbody, top handle, and mini crossbody chain, each made by skilled artisans in Florence, Italy, and available in an assortment of exotic fabrications and luxurious box calf leathers.

The collection launches with The RL 888 campaign, starring Anna Ewers and Fei Fei Sun, and highlighting the notion of juxtaposition – the sleek, and modern handbag against an otherworldly, rough, and weathered landscape. 

The campaign tells the story of a woman and her most personal accessory, sharing its romance through photography and a film titled, 'Outside of Time', directed by Diana Kunst and shot by Robert Elswit. It will be featured across global print and digital outlets, as well as on the Ralph Lauren digital platforms. 

Likewise, in celebration of the launch, Ralph Lauren will introduce The 888 House – a digital concept store created using state-of-the-art Computer Generated Imagery (CGI) technology that invites consumers to immerse themselves and shop the world of Ralph Lauren. 

Standing within a virtual desert landscape, The 888 House mirrors the iconic 'RL' logo in a surreal fusion of fantasy and reality. Upon virtually entering the space, consumers are able to wander through the various rooms and discover shoppable Ralph Lauren Collection Icons and The RL 888 Handbag.

“I am inspired by the beauty of the natural world—a land of contradictions where sky and rugged terrain convene,” said Ralph Lauren, chief creative officer of Ralph Lauren Corporation.

“It is the perfect environment to express the unchanging beauty of The RL 888 and the independent spirit and personal style of the woman that writes her own story wherever she lives. She is bold and romantic, modern yet timeless. Like the bag she carries—The RL 888.”