Christian Cowan links with Candy Crush to create commuterwear Sweet Seat

By

Nigel TAYLOR

Published
Jul 26, 2023

New York-based British designer Christian Cowan has collaborated with the video game Candy Crush Saga to create a limited-edition “unique solution for commuters everywhere”.

It’s called ‘The Sweet Seat’,  a rather bizarre outfit that gains inspired from the “dreaded task of claiming a seat on public transportation during rush hour”, particularly with London and New York subway travel in mind.

How so? Sweet Seat is a “fashionable, yet highly practical, wearable seat, perfect for Crushing on-the-go”. Functionally, the garment works like a bean-bag, as the wearer “can literally sit back and take a seat anywhere they’d like”.

Pulled from the bright in-game colours and shapes, it gives “players” the ability to wear their favourite candies in real life. As such, the garment has a tear-drop silhouette that can be worn solo as a dress, or over the top of an outfit as an accessory. 

Available from today (26 July) it costs £787/$1,000.
 
Cowan, best known for his bold and unexpected collections, said he has worked with Candy Crush “to put his playful and humorous touch” on the range, “bringing it to life in a way that doesn’t compromise fashion for comfort”, while putting “the fun back in functional”. 
 
He said of the collaboration: “This piece is inspired by the fun that Candy Crush brings to mundane tasks like commuting. Public transit could use a dose of glamor, especially in New York City and London, and the Sweet Seat brings that glamor in a fun, fashionable, and over the top way.

Luken Aragon, VP Marketing, Candy Crush Saga, added: “Whether they’re waiting in a long queue or battling the daily commute -- without a seat, we want to be able to help bring them that joy and vibrancy to their day so that nothing gets in the way of levelling up. Collaborating with Christian to bring to life the candies that these players know and love -- and can now wear -- has been truly divine.”