VF Corp appoints Gap veteran as new people chief

By

Benjamin Fitzgerald

Published
Aug 23, 2023

VF Corporation on Tuesday announced the appointment of Brent Hyder to the position of chief people officer, effective September 5.

Hyder will report to president and CEO Bracken Darrell and serve as a member of the company’s executive leadership team.

In his new role, Hyder will be responsible for all aspects of the human resources function globally and drive strategies for employee and business success. He will lead talent acquisition and management programs focused on developing and retaining VF’s more than 30,000 employees.

​“I’m honored and excited to join VF and get back to my love of working in the retail industry. VF is a company that I’ve long admired for its many fundamental strengths – from incredible brands, to talent, to environmental stewardship, and a commitment to inclusion and diversity," said Hyder.

"I look forward to working with the HR organization and the entire VF team to build and deliver our exciting consumer-focused growth strategy."

Hyder joins VF Corp ​after nearly four years as chief people officer at Salesforce. Before that, the executive ​spent almost three decades in retail. He worked 15 years at Gap Inc., where he last served as chief human resources officer. Previously, he was global chief operating officer of the Gap brand and led Gap Japan as its representative director and general manager.

Hyder held other operating roles and responsibilities focused on stores and store operations at the Target Corporation, Best Buy, and across Gap Inc. and its multiple brands.

​"We’re thrilled to have Brent join the VF team. His proven success in building top-rated employee experiences and high-performance inclusive cultures, combined with his strong global retail management experience, make Brent the ideal people leader for VF," said Darrell.

"Brent shares a deep respect for VF’s incredible brands and a strong desire to build a workplace that attracts, develops, and retains the very best and most diverse talent in service to our consumers."

VF Corp cut its annual revenue forecast on August 1, signalling a slowdown in demand for its apparel and sneakers from price-conscious consumers, especially in North America.