'Victoria's Secret World Tour' to premier September 26

By

Jennifer Braun

Published
Jul 31, 2023

Victoria’s Secret has announced that 'The Victoria’s Secret World Tour' will officially premier on Prime Video on September 26. 

Part fashion event, part documentary, the one-of-a kind show, first announced in May, reimagines the lingerie brand’s once iconic fashion show, which first aired in 1995, but was canceled in 2019 after increasing criticism for its lack of diversity and inclusion.

The Victoria's Secret World Tour is expected to take audiences behind-the-scenes to discover the stories of 20 innovative global creatives, named the ‘VS20’. In particular, the group of 20 innovative global creatives will conceive four fashion curations from the vibrant cities of Bogota, Lagos, London and Tokyo, alongside iconic custom Victoria's Secret designs.

The video will be available in more than 50 countries, including the United States, Australia, Canada, United Kingdom, Ireland, Netherlands, New Zealand, Singapore, and across Latin America.

"We are delighted to continue to expand our relationship with Amazon," said Greg Unis, brand president of Victoria’s Secret and Pink. 

"This collaboration creates an unparalleled viewing experience, bringing the magic of the tour directly to audiences far and wide. Through this collaboration, we are reinforcing our commitment to delivering captivating content that celebrates our heritage and resonates with our customers.”

Following the launch of Victoria’s Secret beauty in Amazon stores, the company expanded its current product assortment in June to include fashion items. To further expand the collaboration between Amazon and Victoria’s Secret, following the release of The Tour, customers will be able to shop a tour inspired collection on VictoriasSecret.com and in the Victoria’s Secret Amazon storefront.

“At Amazon Fashion, we’re always inventing new ways to inspire our customers through unique shopping experiences,” added Muge Erdirik Dogan, president of Amazon Fashion. 

“After expanding our wide selection of Victoria’s Secret lingerie and apparel earlier this summer, we’re thrilled that customers will also be able to shop the film-inspired collection this fall.”